A fashion focussed event marked the first edition of Platform 09. From its inception, the main aim of P09 is to help Emirati and resident businesswomen in Fujairah and the UAE launch their businesses in a friendly and productive environment that encourages the exchange of experience between participants. The exhibition was a great opportunity for women to showcase their products and to know the market needs through directly dealing with the consumers. Whilst the demographic of this event has diversified, this still remains one of the key objectives for this yearly event.