Known for its ever evolving theme, this year was labelled ‘The Making of Us’ and it asked visitors to embark on a journey of self-discovery. In the hope of uncovering more about the P09 community and its many entrepreneurial characters, the 9 activities were developed around the ‘Enneagram of Personality’, or simply put The Enneagram. This is a system commonly used by psychologists as a way of identifying nine personality types within patients. After carrying out question-and-answer activations, a central space revealed to the delegates their personality. These activations were more lighthearted then serious and included: Choose a Scent, an Expression, a Key. Choose a Tea, an Animal, a Sound and more. The entrance of the full event encouraged all visitors to ‘Choose a Door’ as their very first decision.
This year there was a real focus on creating an event environment built for purpose – it had to be a clean space for the exhibitors to best display their produce. Also, a simple floorplan was necessary for the easy navigation of visitors, as the tent has grown to 100M’s in length. Large pink walls were hand textured to match the brand colour and left blank to act as a clean product backdrop. Exhibitor layout was repetitive and enabled the panelling to become an architectural highlight. Warped mirrors at the rear of each exhibitor allowed the product colours to be absorbed and artistically distorted.