The theme plays with contrast, using bright accent colours against neutral shades. These accents convey the concept of underlining or highlighting these talents. This treatment was implemented through a selection of printed collaterals and translated into environmental graphics. The end result was a joyful, fresh and positive energy to the event experience.
“An incredible event to celebrate and empower Emirati and Middle Eastern women. Totally unmissable. ”— Milli Midwood. Writer at Harper's Bazaar.