The familiar and iconic symbol of a circle was used as the brand symbol for Aura. Nine colours were selected and creatively explored. Through artistic expression, these colours were transformed in to physical, interactive installations. Playing upon all the senses, guests could touch, see, smell and even hear these colours within 9 environments that were draped with curtain. Also within these 9 circular environments were 100 exhibitors that had actively demonstrated positivity through the difficult period of 2020. Colours determined the personality of each space and the exhibitors within. The 8000 guests, over 5 days, were all invited into the Platform09 community to explore their ‘Power Colours’, and most importantly how they can sustain and amplify their positivity.